What to Say After Every Job: Review Request Scripts for Tradespeople

The text message, email, and in-person ask that actually gets customers to leave reviews — with ready-to-use scripts for every situation.

Most trades business owners know they should ask for reviews. The part that trips people up is exactly what to say. Too formal and it feels like a corporate survey. Too casual and it sounds unprofessional. Ask too directly and it feels pushy.

The scripts below solve that. They're written to sound like a real person — which they should, because they're coming from you. Copy them, adjust the bracketed details, and use them after every successful job.

Before You Use Any Script: Get Your Review Link

Every script below requires your Google review link. Without it, you're asking customers to do extra steps — and most of them won't bother. Here's how to get it:

Go to business.google.com and sign in
Select your business
Click "Get more reviews"
Copy the short link provided
Save it in your phone's notes as "Google Review Link"

That link takes customers directly to the review box. No searching, no navigating. That one step alone dramatically increases how many people actually follow through.

The In-Person Ask (Highest Converting)

The moment right after a successful job, while you're still at the customer's home, is when you're most likely to get a yes. Here are three versions depending on your personality:

📍 Natural & Casual

"Hey, really glad we could get that sorted for you. If you ever get a chance, a Google review would mean a lot to us — that's honestly how small businesses like ours find new customers. I can text you the link right now if that's easier?"

Then pull out your phone and send the link immediately. Don't say you'll send it later — do it on the spot.

📍 Straightforward Ask

"One quick favor before I head out — if you were happy with the work today, would you mind leaving us a Google review? I'll send you the link right now, it only takes about a minute."

📍 If They Compliment You First

"That really means a lot to hear — thank you. If you'd be willing to share that on Google, it would genuinely help us out. Let me text you the link."

When a customer compliments you unprompted, this is your highest-probability moment. Don't let it pass.

Text Message Scripts (Same Day or Next Morning)

For customers who didn't leave a review on the spot, a text message sent the same day or early the next morning is your next best option. Keep it short, use their first name, and mention the specific job.

💬 Standard Follow-Up Text

Hi [Name] — great working with you on the [job type] today. If you have a quick minute, a Google review would really help us out: [your review link]. No pressure at all — thanks again!

💬 After an Emergency / Urgent Job

Hi [Name] — glad we could get out to you quickly today. If the service helped you out, a Google review goes a long way for us: [link]. Really appreciate it either way.

💬 Shorter Version (Low-Key)

Hey [Name] — was great helping you out today. If you're happy with the work, here's our Google review link: [link]. Appreciate it!

Email Scripts (For Jobs with Invoicing)

If you send invoices by email, include a review request in the same email — not as a separate follow-up. Customers are already in their inbox and already thinking about your business.

📧 Invoice Email Addition

P.S. — If everything went smoothly today, a quick Google review would mean a lot to us and only takes about a minute: [link]. Thanks so much for your business!

A P.S. at the bottom of an invoice email gets read. It's informal, non-pushy, and doesn't interrupt the main purpose of the email.

📧 Standalone Follow-Up Email (2 Days After Job)

Subject: Quick question about your recent service

Hi [Name],

Just checking in to make sure everything is working well after [the job you completed]. If you're happy with how it went, we'd really appreciate a Google review — it's how local businesses like ours get found by neighbors who need the same help.

Here's the link: [link]

Thanks again for choosing us.
[Your name], [Business name]

What Makes These Scripts Work

A few things these scripts have in common that are worth understanding:

They use the customer's name — Personalization increases response rates significantly
They mention the specific job — This anchors the request to a real, recent memory
They include a direct link — The single biggest friction reducer
They remove pressure — "No pressure at all" paradoxically makes people more likely to help
They explain why it matters — "It's how small businesses like ours get found" gives the customer a reason to care beyond doing you a favor

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The scripts above work best when they become habit. Make the ask part of every job close, the same way you clean up your tools or write up the invoice. Consistency is what builds a review profile that wins you new work month after month.